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Posted by RobOusbey There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise. This post covers competitions and giveaways; I'll share techniques...

Posted by great scott!This week Rand discusses recent changes that seem to signal the coming of another big shift in how the engines determine results. With the incorporation of social networks into results, increased personalized search, and even Google...

Posted by Danny Dover About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO. Assuming they had accidentally contacted the wrong person, (You know Rand is spelled with an 'R' right?) I eventually accepted...

Posted by jennita The holidays are long over, 2010 is well underway, we've already launched a new product, made a big announcement... and it's barely February! While our amazing development and product teams are busily building new tools as I type (and...

Posted by Sam Niccolls The analytics ninja is not dead, but with Avinash talking more about SEO analytics and SEOs like Rand talking more about web analytics, 2010 has brought with it increased cross-pollination between analytics experts and SEOs. This...

Posted by randfishWe all work hard at the SEO process - analyzing sites, gathering data, researching potential problems and identifying the solutions. Today's post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser,...

Posted by mgaleckiThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.A SHORT...

Posted by RobOusbeyLinks. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking...

Posted by randfishLike 150 million or so other folks, I spent today watching the Superbowl. As a marketer, it's hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web. However, I was...

Posted by great scott!Will Critchlow of Distilled (who recently took over SEOmoz's consulting business) is back in Whiteboard studios to help Rand discuss how to Choose an SEO consultant--or any consultant for that matter. Whether you're a consultant...

Posted by randfishToday I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled (new US site: Distilled LLC), who'll be...

Posted by Sam NiccollsThe New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishers worldwide, which makes it an incredibly compelling syndication platform...

Posted by randfishI ran across this survey data eMarketer released last week and my heart sank:   This first chart looks innocent enough. It's when you look at the next one (from the same report) that things get ugly: As a CEO, an SEO, a web...

Posted by MichaelCIt's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close match to the search keywords all...

Posted by randfishSome keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny...

Posted by great scott!What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday.  Determining which tactics are going to be most effective for your particular situation is critical for...

Posted by chenryThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Personally...

Posted by Sam NiccollsIn 1970 porn was a 10 million dollar industry. Today, the porn industry pulls in close to a billion dollars. According to Alexa, four of the hundred most trafficked sites on the web are porn sites. Additionally, Google has a monthly...

Posted by randfishIn the last 10 months, we've taken a number of dramatic steps to improve the link information available to webmasters & SEOs. Today, I'm pleased to announce even more progress in that direction, as well and cover the impressive...

Posted by Danny Dover Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because...

Posted by Lucy Langdon When I talk about 'niche blogs', I mean blogs that are regularly updated and focus mainly, but not exclusively, on a certain subject area like, for example, crocheting or tea. More often than not, a blog with a specialty will be...

Posted by great scott!This week on Whiteboard Friday we're looking at visualization. Not the Tony Robbins, Zig Ziggler, positive thinking kind, but rather how to make your web content attractive to users. People on the web consume tons of information...

Posted by roadiesThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Dear @UnitedAirlines,...

Posted by jennitaEvery now and then great conversations happen via Twitter -- by conversations I mean when multiple people Tweet and "@" each other regarding the same topic. During the day when so many people are online, there is a lot of "noise"...

Posted by Tom_CWhile brainstorming potential blog post topics I decided that keyphrase research doesn't get enough love here and I merrily agreed to write a post on the topic. Little did I know that this would result in a morning of maths. Monday morning...

Posted by randfishWe've all been bored to tears (or driven to madness) by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits...

Posted by Sam Niccolls (Note: A tip of the cap goes to Rebecca whose great roundups helped me sift through my feed reader on more than a few Saturday morning. Hopefully my breakdown of the last week in technology and online marketing provides a digestible...

I'm not always a fan of Guy Kawasaki's work, but really enjoyed his post on the OPEN Forum - A Dozen Don'ts for Entrepreneurs. I thought I'd take a stab at replicating it with some of my biggest warnings for those in our field. For the list below, the...

Posted by great scott!Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL....

Posted by Danny DoverUpdate: Google representatives responded to complaints of the Google News delay with the following explanation: "The spike in searches related to Michael Jackson was so big that Google News initially mistook it for an automated...

Posted by great scott!This week, Rand is joined by one of our in-house data geniuses, Ben Hendrickson, to talk more about some of our recently released correlation data to support guidelines for SEO best practices. While correlation doesn't always equal...

Posted by Sam Niccolls(NOTE FROM RAND: Please welcome Sam Niccolls, SEOmoz's newest addition to the consulting team - we hope you all like him as much as we do!) A lot a marketers focus optimization efforts at the bottom of their conversion funnels....

Posted by jennitaIs it just me, or is it getting on hot in here? Well it IS summer time again, and this year there are some interesting (both national and global) summer online marketing conferences happening. Some of the mozzers will be attending and/or...

Posted by randfish(Intro: This post continues a series of personal growth focused entries. It doesn't have much direct, applicable SEO value, so feel free to skip if that's what you're seeking) I've learned more in the last 9 months than at any previous...

Posted by RobOusbeyWe all like links from big sites right? Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's...

If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose? Obviously, the question is a bit ridiculous (given that there's no additional detail provided), but it's designed to...

Posted by MikeK@DanconiaMediaThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz,...

Posted by randfishI've gotten a lot of email recently from folks asking what they can do to get involved in the world of search marketing and SEO. Tonight, Mystery Guest and I attended the Seattle Job Social event and had a really interesting experience...

Posted by Lucy LangdonThe aim of this post is to describe a few of the ways SEO agencies (or, in some instances, in-house SEO's looking for more budget from the boss) can use SEOmoz to pitch and close SEO projects. We use SEOmoz at several different...

Posted by Danny Dover SEO is a tricky skill. It is based on computer science but requires a certain level of artistry. It is a mixture of working with an enormous amount of search engine operated machines and an even larger group of internet users....

Posted by rebecca "The time has come," the Walrus said, "To talk of many things: Of shoes--and ships--and sealing-wax-- Of cabbages--and kings-- And why the sea is boiling hot-- And whether pigs have wings." We can talk about the...

Posted by great scott!This week's Whiteboard Friday addresses everybody's new favorite topic: Google's "new" treatment of nofollow and how it creates a massive reservoire of lost link juice.  Everybody under the sun has...

Posted by rebeccaA couple weeks ago I went to Sweden to speak at IMC Stockholm. I had a really lovely time exploring the beautiful city as well as speaking at IMC and networking with marketers from all over the world. I thought I'd provide a recap...

Posted by great scott!MozPal and Local Search maestro, David Mihm, is back this week to continue our look at the world of Local Search.  This week David takes us through some of the fundamentals of performing SEO for Local Search by explaining how...

Posted by MichaelCThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.We...

Posted by Tom_CGoogle Authorization is a topic which crops up a fair amount in our day-to-day search wanderings. Not really because clients are asking if we're authorized but more because they always claim that previous SEO companies they received...

Posted by randfishThe blog post - PageRank Sculpting - from the head Google's Web Spam team is a critical read for SEOs worldwide: So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five...

Posted by jennita Last Friday I attended and spoke at the Jane and Robot Search Developer Summit in San Francisco. The idea of the conference was to cover technical SEO topics and help train developers and others. The 100 attendees (or so) were a mixed...

Posted by Nick GernerLast night we rolled out our latest Linkscape index update (we call it "index13" internally).  From a data perspective we've got a few things wrapped in here that might interest you guys: 53 billion urls (our...

Posted by randfishMany years ago, when I first started in the search marketing industry, several instances of the debate around "themed links" flared up, cooled off and reared their head again. Nowadays, it makes infrequent, though periodic...