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Running Giveaway Competitions for Links and SEO

Posted by RobOusbey There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise. This post covers competitions and giveaways; I'll share techniques...
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Whiteboard Friday - How Search is Changing

Posted by great scott!This week Rand discusses recent changes that seem to signal the coming of another big shift in how the engines determine results. With the incorporation of social networks into results, increased personalized search, and even Google...
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A Step by Step 15 Minute SEO Audit (A Sample from SEO Secrets)

Posted by Danny Dover About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO. Assuming they had accidentally contacted the wrong person, (You know Rand is spelled with an 'R' right?) I eventually accepted...
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SEOmoz Coming To a City Near You (Kinda)

Posted by jennita The holidays are long over, 2010 is well underway, we've already launched a new product, made a big announcement... and it's barely February! While our amazing development and product teams are busily building new tools as I type (and...
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Google Analytics Tracking Code Basics and Time Saving Plugins

Posted by Sam Niccolls The analytics ninja is not dead, but with Avinash talking more about SEO analytics and SEOs like Rand talking more about web analytics, 2010 has brought with it increased cross-pollination between analytics experts and SEOs. This...
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30 SEO Bookmarklets to Save You Time

Posted by randfishWe all work hard at the SEO process - analyzing sites, gathering data, researching potential problems and identifying the solutions. Today's post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser,...
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Testing How Crawl Priority Works

Posted by mgaleckiThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.A SHORT...
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The Elements of an HTML Link

Posted by RobOusbeyLinks. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking...
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Personalization of Google Results Creates a Huge Advertising Opportunity

Posted by randfishLike 150 million or so other folks, I spent today watching the Superbowl. As a marketer, it's hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web. However, I was...
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Whiteboard Friday - Choosing an SEO Consultant

Posted by great scott!Will Critchlow of Distilled (who recently took over SEOmoz's consulting business) is back in Whiteboard studios to help Rand discuss how to Choose an SEO consultant--or any consultant for that matter. Whether you're a consultant...
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The End of Consulting: A New Partnership & Our Focus on Software

Posted by randfishToday I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled (new US site: Distilled LLC), who'll be...
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Getting Started Publishing on Google News

Posted by Sam NiccollsThe New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishers worldwide, which makes it an incredibly compelling syndication platform...
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Senior Marketers Need Greater Accountability

Posted by randfishI ran across this survey data eMarketer released last week and my heart sank:   This first chart looks innocent enough. It's when you look at the next one (from the same report) that things get ugly: As a CEO, an SEO, a web...
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It s a Feeding Frenzy for Keyword-Rich Domains

Posted by MichaelCIt's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close match to the search keywords all...
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10 Steps to Advanced Keyword Research

Posted by randfishSome keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny...
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Whiteboard Friday - Market Forces & SEO

Posted by great scott!What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday.  Determining which tactics are going to be most effective for your particular situation is critical for...
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CAPTCHAs Effect on Conversion Rates

Posted by chenryThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Personally...
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TechCrunch Upskirt: Why Michael Arrington Blogs about Porn

Posted by Sam NiccollsIn 1970 porn was a 10 million dollar industry. Today, the porn industry pulls in close to a billion dollars. According to Alexa, four of the hundred most trafficked sites on the web are porn sites. Additionally, Google has a monthly...
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A Giant Leap Forward for Link Intelligence Tools & Data

Posted by randfishIn the last 10 months, we've taken a number of dramatic steps to improve the link information available to webmasters & SEOs. Today, I'm pleased to announce even more progress in that direction, as well and cover the impressive...
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The Layman s Personal Branding Platform

Posted by Danny Dover Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because...
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Finding and Using Niche Blogs

Posted by Lucy Langdon When I talk about 'niche blogs', I mean blogs that are regularly updated and focus mainly, but not exclusively, on a certain subject area like, for example, crocheting or tea. More often than not, a blog with a specialty will be...
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Whiteboard Friday - Visualization

Posted by great scott!This week on Whiteboard Friday we're looking at visualization. Not the Tony Robbins, Zig Ziggler, positive thinking kind, but rather how to make your web content attractive to users. People on the web consume tons of information...
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Dear United, Here s Your Chance for Awesome Reputation Management

Posted by roadiesThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Dear @UnitedAirlines,...
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Favorite Twitter Conversation Ever - Search and The Princess Bride

Posted by jennitaEvery now and then great conversations happen via Twitter -- by conversations I mean when multiple people Tweet and "@" each other regarding the same topic. During the day when so many people are online, there is a lot of "noise"...
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Using the Adcenter Excel Plugin for Keyphrase Research

Posted by Tom_CWhile brainstorming potential blog post topics I decided that keyphrase research doesn't get enough love here and I merrily agreed to write a post on the topic. Little did I know that this would result in a morning of maths. Monday morning...
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Link Consolidation: The New PageRank Sculpting

Posted by randfishWe've all been bored to tears (or driven to madness) by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits...
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Red, White & Roundup

Posted by Sam Niccolls (Note: A tip of the cap goes to Rebecca whose great roundups helped me sift through my feed reader on more than a few Saturday morning. Hopefully my breakdown of the last week in technology and online marketing provides a digestible...
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A Dozen Donts for SEOs

I'm not always a fan of Guy Kawasaki's work, but really enjoyed his post on the OPEN Forum - A Dozen Don'ts for Entrepreneurs. I thought I'd take a stab at replicating it with some of my biggest warnings for those in our field. For the list below, the...
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Whiteboard Friday - Crawling & Indexing

Posted by great scott!Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL....
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A Bad Day for Search Engines: How News of Michael Jackson s Death Traveled Across the Web

Posted by Danny DoverUpdate: Google representatives responded to complaints of the Google News delay with the following explanation: "The spike in searches related to Michael Jackson was so big that Google News initially mistook it for an automated...
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Whiteboard Friday - Correlation, Causation & SEO

Posted by great scott!This week, Rand is joined by one of our in-house data geniuses, Ben Hendrickson, to talk more about some of our recently released correlation data to support guidelines for SEO best practices. While correlation doesn't always equal...
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5 Ways to Improve your SEO Landing Pages

Posted by Sam Niccolls(NOTE FROM RAND: Please welcome Sam Niccolls, SEOmoz's newest addition to the consulting team - we hope you all like him as much as we do!) A lot a marketers focus optimization efforts at the bottom of their conversion funnels....
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Summer 2009 Online Marketing and Search Conferences

Posted by jennitaIs it just me, or is it getting on hot in here? Well it IS summer time again, and this year there are some interesting (both national and global) summer online marketing conferences happening. Some of the mozzers will be attending and/or...
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My Startup Experience: VC, Entrepreneurship, Self-Analysis & The Road Ahead

Posted by randfish(Intro: This post continues a series of personal growth focused entries. It doesn't have much direct, applicable SEO value, so feel free to skip if that's what you're seeking) I've learned more in the last 9 months than at any previous...
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Using Small Websites to Create a Bigger Impact

Posted by RobOusbeyWe all like links from big sites right? Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's...
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A Checklist to Choose Which Internet Marketing Channel is Right for Your Business

If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose? Obviously, the question is a bit ridiculous (given that there's no additional detail provided), but it's designed to...
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Tips from a recovering journalist: How to write effective press releases that help SEO

Posted by MikeK@DanconiaMediaThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz,...
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The 12 Skills That Have Served Me Best in My SEO Career

Posted by randfishI've gotten a lot of email recently from folks asking what they can do to get involved in the world of search marketing and SEO. Tonight, Mystery Guest and I attended the Seattle Job Social event and had a really interesting experience...
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How You Can Use SEOmoz in your Sales Process

Posted by Lucy LangdonThe aim of this post is to describe a few of the ways SEO agencies (or, in some instances, in-house SEO's looking for more budget from the boss) can use SEOmoz to pitch and close SEO projects. We use SEOmoz at several different...
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SEO Best Practices: SEOmoz s New Policies Based on Updated Correlation Data

Posted by Danny Dover SEO is a tricky skill. It is based on computer science but requires a certain level of artistry. It is a mixture of working with an enormous amount of search engine operated machines and an even larger group of internet users....
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So Long and Thanks for All the Fish

Posted by rebecca "The time has come," the Walrus said, "To talk of many things: Of shoes--and ships--and sealing-wax-- Of cabbages--and kings-- And why the sea is boiling hot-- And whether pigs have wings." We can talk about the...
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Whiteboard Friday - How Do We Plug the Nofollow Leak?

Posted by great scott!This week's Whiteboard Friday addresses everybody's new favorite topic: Google's "new" treatment of nofollow and how it creates a massive reservoire of lost link juice.  Everybody under the sun has...
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IMC Stockholm, Swedish Meatballs and New Friends

Posted by rebeccaA couple weeks ago I went to Sweden to speak at IMC Stockholm. I had a really lovely time exploring the beautiful city as well as speaking at IMC and networking with marketers from all over the world. I thought I'd provide a recap...
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Whiteboard Friday - SEO for Local Search

Posted by great scott!MozPal and Local Search maestro, David Mihm, is back this week to continue our look at the world of Local Search.  This week David takes us through some of the fundamentals of performing SEO for Local Search by explaining how...
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Down and Dirty: Write Your Own URL Rewrite

Posted by MichaelCThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.We...
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How to Become a Google Authorized Adwords, Analytics or Website Optimiser Consultant

Posted by Tom_CGoogle Authorization is a topic which crops up a fair amount in our day-to-day search wanderings. Not really because clients are asking if we're authorized but more because they always claim that previous SEO companies they received...
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Google Says: Yes, You Can Still Sculpt PageRank. No You Can t Do It With Nofollow

Posted by randfishThe blog post - PageRank Sculpting - from the head Google's Web Spam team is a critical read for SEOs worldwide: So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five...
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Jane and Robot Search Developer Summit

Posted by jennita Last Friday I attended and spoke at the Jane and Robot Search Developer Summit in San Francisco. The idea of the conference was to cover technical SEO topics and help train developers and others. The 100 attendees (or so) were a mixed...
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Linkscape Index Update: Now with More Visualization

Posted by Nick GernerLast night we rolled out our latest Linkscape index update (we call it "index13" internally).  From a data perspective we've got a few things wrapped in here that might interest you guys: 53 billion urls (our...
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Revisiting Themed Links

Posted by randfishMany years ago, when I first started in the search marketing industry, several instances of the debate around "themed links" flared up, cooled off and reared their head again. Nowadays, it makes infrequent, though periodic...
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