I stumbled across a really interesting example of company transparency yesterday. Shirt.Woot sells a different shirt every day and they release all the live data about where their sales are happening.

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This is a radical approach because most companies would be afraid their competitors would use this data against them. However, Woot is smart enough to realize that this is a powerful tool for drawing potential customers in and encouraging activity. It’s really interesting to know how you compare with other folks who bought the same shirt.

Interesting, transparent, quirky data, FTW.