Weather you are just in the beginning of translating your business online, you are a merchant using affiliate marketing to sell, you are an affiliate marketer, a blogger, a Social media orientated brand, a Facebook application publisher or you are just hanging in the net - the following online advertising acronyms (abbreviations) will definitely seem to you quite interesting to go through! Why? Because online advertising is growing faster than any other marketing channel nowadays and as such it affects most industries and segments.
So review the following and: check if you know about all those models of online advertising and merchant – advertiser types of relation.That might broaden your horizons or give you completely new ideas of how to structure your web advertisement concept…
Stands for “Unique Visitors ,” - it refers to the total number of people who visited for the first time a website during a specific time frame (e.g., day, week, month or year). The word “unique” is used because a single person can return to the website several times within the measured period, thus generating many “visits” However in that case one will be considered as a single “unique visitor”
Stands for “Page Views,” and it refers to the total number of pages viewed on a website, during a specific period of time. PV number is demonstrative when it comes to evaluation of the users’ activity. A single visitor usually reviews more then one page of your website at a visit.
Stands for “Cost Per Click,” and it refers to an advertising model where the website owner (also called publisher) will earn a certain amount of money for each click that is generated on the ads of an advertiser, displayed on his website. The advertiser, on the other hand, specifies how much he is willing to Pay Per Click - PPC (THAT IS why this model IS also called PPC). The largest CPC/PPC ads network on the Internet is the Google AdSense/AdWords .
Stands for “Cost Per Mile,” where mile is the Latin word for a thousand. It refers to an advertising model where the website owner will earn a certain amount of money for each 1,000 displays (also called impressions) the banner of the advertiser will get on his website. Banner ads are usually priced under a CPM model.
Stands for “Pay Per View,” and it refers to an advertising model where the advertiser will pay for a certain number of displays of his message via pop-ups, pop-unders and interstitial ads (e.g., full page adverts between the page you currently are on and the one you clicked to go to). This model can also be called CPV, which stands for Cost Per View.
Stands for “Cost Per Action”, and it refers to an affiliate marketing model where the merchant will pay a certain commission (the CPA amount) to the affiliate marketer whenever a referral from the affiliate performs a specific action (e.g., completes a survey, subscribes to an email newsletter and so on). This acronym refers to a version of Affiliate Marketing.
Stands for “Cost Per Sale,” and it refers to the standard affiliate marketing model where the merchant will pay a certain commission (the CPS amount) to the affiliate marketer whenever a referral from the affiliate purchases the merchant’s product through the dedicated affiliate link.
Stands for “Cost Per Lead,” and it refers to an affiliate marketing model where the merchant will pay a certain commission ( the CPL amount) to the affiliate whenever the affiliate marketer sends a “lead” (also called prospect, or potential client) to the merchant’s website.
Stands for “Click Through Rate,” that is the value demonstrating the rate of conversion a link has. It shows what approximate part of the people exposed to a link or ad will click on them. You can find the CTR by dividing the number of clicks the link or ad received by the number of times it was displayed . The CTR refers to mostly evaluating the affiliate and time and place of displays.
Stands for “Conversion Rate,” and it refers to the percentage of visitors of a certain web page who will perform a desired action (e.g., purchase a product, subscribe to an email, newsletter etc).